Ethnographic studies
We can shadow the participants when commuting, as we did in this study for a mobile application.
We organise ethnographic studies in France: home visits, workplace visits, diaries, interviews.
The results we can deliver:
User segmentation: Usage contexts, user goals. Personas.
Critical use-case scenarios.
Mind maps.
User requirements.
We can translate in English the conversation with the participant, as it is going on.
We can also deliver full transcripts of the interviews in English in a written document.
Innovation
Does this way to share information on a fridge door look friendly?
We also look at it as a latent need which may be a business opportunity.
We also look at it as a latent need which may be a business opportunity.
From there, we can create storyboards of potential usages, define functional specifications and design mock-ups of new services.
Touchscreen interfaces
What kind of gestures are spontaneously used to perform actions on a touchscreen interface? The IUP is running a study with several hundreds of participants in 5 countries (United-States, China, Germany, United Kingdom, France).
Objective : identify and understand cultural differences, and assess their impact on touchscreen interface design.
To receive a notification upon publication of our white book, please contact:
News
Quantitative studies Design for Lucy now offers a remote usability testing service.
Such testing may involve hundreds of participants all over the world.
- © Design for Lucy 2009